Services Overview
Communicate with confidence
Jolaine Collins offers clients valuable career experience as a public relations executive, corporate communicator and journalist.
She focuses on strategies to help organizations build and protect their image with key audiences — including customers, employees and circles of influence.
Inform.
Define and deliver messages that differentiate your product, service or company in today’s competitive (and noisy) marketplace.
Inspire.
Inspire your audiences with a call to action.
Connect.
Stay connected in a world overflowing with information. Keep your audience engaged in learning what you do best.
You choose the tactics
Choose from one-on-one or small group workshops, personalized for your needs. We work with spokespersons to tell your organization's story, prepare for a crisis or launch a marketing campaign. What do you and your team need?
Media Skills Training
Nothing beats proven techniques and on-camera practice when preparing for a media interview.
As a former journalist and longtime media trainer, Jolaine has prepared hundreds of business leaders to face the media for everything from marketing blitzes to crisis situations. She’ll teach you how to deliver your messages, handle tough questions and gain confidence in a variety of print and broadcast interview situations.
Special emphasis is given to developing key messages. Click here to learn more.
Personalized workshops cover:
- Working with the media — Balance their needs with your desires
- Developing your messages — Make your point in 15 seconds or less
- Preparing for the interview — Apply proven techniques during on-camera interviews
- Practicing the ABCs of non-verbal communication — The power of Appearance, Body language, Confidence
Speaker Training
Public speaking can be a great opportunity – or the most daunting experience of your life.
We personalize training workshops for one or more spokespersons, focusing on the techniques to confidently deliver messages that resonate with your audience. Speech and presentation coaching is invaluable for individuals as well as sales teams.
Collins Communications prepares business leaders for everything from marketing blitzes to crisis situations.
We've conducted hundreds of training programs for top management of service and manufacturing organizations, public agencies and associations.
Message Development
Can you summarize your value to customers, employees and shareholders?
We’ll facilitate a workshop that will help your team align and define your organization’s key messages. These messages are important to your platform of marketing and media relations, and can serve as a framework for presentations as well as written materials.
Jolaine leads messaging workshops for business leaders that define answers to:
- Who are we?
- Why are we different?
- How can we prove it?
- What does it matter?
Business Writing Workshops
This hands-on session provides participants with an overview of effective, written business communications. The workshop includes tips for creating professional, high-quality documents with a review of grammar, writing styles and etiquette.
Emerging leaders, sales teams and individuals benefit from this professional development course.
- Learn business writing tips and best practices for documents including: Inquiry letters, meeting follow-up, proposals and cover letters.
Crisis Communications
When it seems like all eyes are upon you, you’ll want our experts on your team.
You need help with communication strategy and message development during times of crisis and organizational change.
But don’t wait until you’re facing the crisis. The best way to avert a crisis is to plan for it. Pull together your management team and we’ll put together a hands-on workshop to prepare you for a potential crisis.