Crisis Communications Workshop

Workshop Overview

The best time to prepare for a crisis is before it happens. We’ll work with your team to personalize a crisis communication workshop that may include:

• a discussion on the importance of preparing a crisis communications plan and the roles of key players

• an overview of how the media operate during a crisis and what they need from a spokesperson

• the evolution of a story, and a spokesperson’s responsibilities to the media as a story evolves

• how to use media to reach the audience affected by the crisis

• a determination of key messages that define a company's position during a crisis

• group role-play with the added pressure of having a reporter on-site to conduct mock interviews

• discussions about implications of participants’ responses and ways to improve those responses

• personalized feedback on recorded interviews

• written techniques and guidelines

NEW! Workshops can be conducted via online video conference.